Attracting new customers is critical to a business’s success and brands in all industries have found that Search Engine Marketing (SEM) can be a key factor in business growth. SEM allows you to reach and engage the searchers who are looking for you. But to get the most out of Search Engine Marketing, you need to make sure that search engines, like Google and Yahoo, as well as customers, can find you easily.
Paid Media is growing more complex as advertisers face issues selecting the right bid and pricing models, measuring attribution and conversions, managing multiple campaigns, and ensuring quality. The tools and techniques are continually evolving and it can be a challenge to stay up-to-the-minute. To make life a little easier for you, the Paid Media experts at Geary LSF are here to shine some light, starting by defining Served Ad Impressions and Viewable Impressions and why it’s important to understand the differences between the two.
Digital marketing agency, Geary LSF, today announced that Karen Kovaleski, CEO, will be a featured speaker at BIA/Kelsey NATIONAL conference, which takes place March 25-27 in Dallas. Mrs. Kovaleski will participate as a keynote presenter providing the agency perspective on driving brand clients to ‘localize’ their marketing.
Ready or not, omni-channel marketing is the next challenge for today’s marketing pros. Consumers are each on their own engagement path as they travel across the web – from Google search, to website, to video, to blog, to social media, and back again – and through traditional channels.
For most businesses, a website is one of the most important tools. It’s your public face, your brand, and a connection to your target audience. A well-designed site that is welcoming to visitors, easy to navigate, and generates the results you need is a critical investment. But how do you know when it’s time to update your website? And when the time comes, how do you decide between just an update and a complete rebuild? The web development experts at Geary LSF have tackled that question and our suggestions and recommendations are below.
In digital marketing, everything is converging. To reach and engage your best customers, it’s essential to create the right strategic mix of paid, owned, and earned media. Last year, marketers realized that an omni-channel approach was a key strategy, allowing them to meet customers’ needs and their marketing objectives by optimizing an entire channel mix.
Brands have long complained about the time needed to publish location updates on Google local pages, and understandably so. It’s always difficult to reconcile the notion that a paid search ad can be created or updated and then show live minutes later, but location listings take weeks or even months to show updates.
With its recent major updates and numerous minor ones, Google has drawn a hard line in the sand regarding SEO tactics. This is forcing domain owners to get more sophisticated and to step up their game. There are plenty of myths and misunderstandings about how this sophisticated, ongoing process works. Let’s start with the basics of understanding how your company’s organic search rankings are determined.
Native advertising is a form of paid online advertising that provides content in the context of the user’s experience. Native ad formats match the visual design of the context in which they are placed and look and feel like natural content. But what’s with the resurgence of Native Advertising as a Paid Media tactic and how can you integrate native ads with your current online marketing mix?
As marketers, we live in an exciting time where the consumer purchase path is shifting. It’s now more important than ever for your brand to be present, your message to be clear, and your voice to be consistent.
Paid Media, or any form of advertising with a cost associated, is an efficient and effective way to reach consumers at every stage of the purchase path. Each tactic that falls under Paid Media, whether it’s Display Advertising, PPC, Retargeting, Video Ads, or the return of Native Advertising, helps to deliver your brand message in a way that attracts consumers, increases awareness & leads to conversions.