As the Internet, apps, search engines and mobile devices become a bigger part of our lives with every year, reaching and engaging audiences on their digital journeys is critical.
Retailers, insurers, food and beverage providers, universities, news services, manufacturers and more are turning to digital marketing and advertising to promote their products and services. These businesses and others like them have found that connecting with prospects and customers online is the path to success.
Unless your business is the equivalent of the Tyrannosaurus Rex in Jurassic World, devouring everything in its path, chances are you’re facing some steep competition. The economy is gaining strength, but companies in many industries are facing tighter budgets and lower profit margins.
Social Media Day San Diego #SMDAYSD may be in the past, but for those present at the 2015 event, the future of social media marketing is in good hands.
Technology has created many possible opportunities for brand interactions today, both online and offline. As such, marketers must have a deep understanding of their target audience’s habits, what their touch points are, where they fall in the decision-making cycle, and what kind of impact they have in progressing customers closer to purchase.
Providing that understanding is an attribution model. Choosing the correct attribution model for your business can provide the necessary insight to make smart business decisions based on performance.
The biggest misconception about Google Analytics is that you can simply install it and the system will automatically give you valuable information. Google is deceptively easy to set up and the barrier to entry is low. This lures many marketers into letting Google do the thinking for them and ignoring many of the features that provide rich, actionable insights. As a result, they don’t capture the data that is most meaningful to their business – data that will give them the greatest understanding.
San Diego, CA – Digital advertising agency, Geary LSF, is pleased to announce it has been named one of the Best Places to Work in San Diego for 2015. The annual list, compiled by the San Diego Business Journal, is open to companies of all sizes with offices in San Diego County. Official rankings will be released at the awards banquet in August.
Google Analytics is one of the best tools available for the digital marketer. It captures critical data and helps you gain valuable insight into your website traffic and usage patterns, which is a must for an effective omni-channel strategy. Yet many marketers fail to leverage the full capabilities of this powerful tool.
Almost every week, there’s another report of a website security breach and the theft of data, financial information, and thousands of personal records. In the past year alone some of the biggest companies in the world have been hacked. The list includes Home Depot, Ebay, JP Morgan Chase, the IRS, Uber, Staples, Target, British Airways, AOL, Adobe, Living Social, Zappos, Facebook, Sony, TJ Maxx and many more. This is in addition to Internet-wide bugs such as Heartbleed, Bash, and POODLE that weakened systems around the world.
In an effort to expand it’s growing SMB advertising community, Silicon Valley giant, Facebook, is hitting the road this summer popping up in cities across the U.S. to preach the perks of promoting your business on the social platform.