Google Penguin 4.0 Blog

What You Need to Know About Penguin 4.0 (and How to Make Sure You’re Prepared)

By | Earned Media | 2 Comments

There’s been a lot of talk amongst SEOs lately about penguins.

Google Penguin

Whoops, scratch that.

There’s been a lot of talk amongst SEOs lately about Penguin. As in, the imminent Google Penguin 4.0 algorithm update that may or may not have already started to shake up the SERPs. (Last week, Barry Schwartz noted what he (and others) thought might be Google testing Penguin, or some other rankings algorithm change, as many users had noticed significant fluctuations in search results). Read More

Matching Your Messaging Blog

Matching Your Media with Your Message

By | Digital Marketing | No Comments

Smart marketing has always been about matching the right channel with the right message for each audience at the right time. Since we’ve been on the topic of Generational Marketing lately (read more here and here), we thought we’d tie it all together with a few helpful digital marketing tips to match your media to your message in order to gain the attention of each generation and, hopefully, make your marketing smarter. Read More

Generational Marketing

Generational Marketing: Part 1

By | Digital Marketing | No Comments

There are now six generations in the U.S. The Greatest Generation is now in its 90s while Generation Z is just into its teens. While the dates for Greatest, Silent, Baby Boomer and the beginning of Gen X are generally agreed upon, the dates for the end of Gen X, Gen Y and Gen Z fluctuate. In Part 1 of this series on Generational Marketing, we’ll focus on Greatest to Boomer and their digital profiles. Read More