Search engines, and Google in particular, are the single greatest source of traffic for most websites. While there are many techniques for increasing search engine visibility, there are some basics that many sites simply don’t get right.
It’s All In The Code
Website development focuses much of its effort on how a site appears on a browser. But the appearance of your site is not important to Google — your code is. Using valid standard-based code greatly increases the basic visibility of a site to Google and other search engines in comparison with older development techniques.
Impact of SEO
Even more important than using good code is an effective Search Engine Optimization (SEO) strategy. Your site’s visibility depends on its ranking, which is determined by its authority, relevance, and accessibility.
Content is…you guessed it, king!
High-quality websites are ones that contain well-targeted, grammatically correct, unique content that offers genuine value to visitors and prospective customers. It is also critical that this high quality content is aligned with the core search terms that your audience uses to search for your company’s products and services. Finally, key elements of your site must be configured so that your customers can find your relevant content.
An SEO strategy that aligns your brand with good code, high quality content, and authoritative connections is the foundation for building organic traffic and increasing your visibility.