Over the past decade, the notion to engage in Facebook advertising has become more and more prevalent in companies’ marketing strategies. The problem with Facebook, however, is that it can come at a high price with little to no ROI if not executed properly.
As businesses create Facebook pages, or as we browse through our personal accounts, we see ads and suggested posts throughout our newsfeed, and every so often there are some that make us click. But have you ever actually thought about why that one particular ad or post made you click? Well the obvious answer is “It caught my attention” and yes, obviously we know that, but go one step further and ask how did it grab your attention?