Social Media Panelists

Speaker Spotlight: Toby Guillette at the AMA Art of Marketing

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As we mentioned earlier this week in our ‘In Case You Missed It’ blog post, Geary LSF’s Sr. Social Media Strategist, Toby Guillette, was asked to be a speaker at the fourth annual American Marketing Association ‘Art of Marketing’ conference in San Diego.

Despite what you may think by looking at the photo above, this was not a panel about personal grooming and the art of exquisite facial hair (although these three gents indeed seem to be experts in that field as well).

Rather, the panel was a smorgasbord of social media strategy and client case studies for success. Toby, along with co-panelist Brian from Copper Blue Creative and moderator Frank from Elevator, enlightened the audience on the ever-changing social landscape and how they, as experts, stay ahead-of-the-curve.

The 3 key takeaways from the panel were:

  • Potential of Brand Advocates – How a brand or company can engage with brand fans and tap into their enthusiasm and willingness to advocate for the brand through social media contests and influencer outreach
  • Changing Social Landscape – Like it or not, we’re in an industry that moves quickly and without warning. Within just the past few years, social has become a game-changing channel for advertising and community engagement. When you ask the pros what’s next, the consensus seems to be around video so keep an eye out.
  • Brand Consistency is Key – As the consumer path to purchase shifts and people have access to your brand across more channels and platforms than ever, it’s imperative that the brand experience, including voice & message, are consistent. The quickest way to lose a customer is by sending mixed messages.

With it being a new year, now is the perfect time to take a look at your social media efforts and evaluate where you excel and where there is room for improvement.

Have questions? Feel free to reach out for a Free Social Media audit and follow us @GearyLSF for marketing tips.



In Case You Missed It: San Diego AMA ‘Art of Marketing’

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Last week in sunny San Diego, the American Marketing Association San Diego Chapter held their fourth annual ‘Art of Marketing’ conference. The interactive conference featured a full day of local and national speakers, panels, and one-to-one expert sessions designed to help attendees kick off the New Year right.

In case you missed it, here are the highlights and key takeaways from the empowering event.

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kaplan mobray

Kaplan Mobray’s 10Ks of Personal Branding

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If you ever get the opportunity to see best selling author, motivational speaker and personal brand guru Kaplan Mobray speak, take it!

We were given that opportunity at the fourth annual San Diego American Marketing Association Art of Marketing conference where Mr. Mobray knocked the socks off the attendees with his quick wit, energetic persona and saxophone skills. But what really left a lasting impression was his valuable message of knowing your brand and yourself.

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Trends in Higher Education Marketing

By | Blog, Higher Education | No Comments

Geary LSF’s team of higher education marketing experts work with some of the largest online and offline universities to increase brand awareness and drive qualified leads that lead to enrollment. With such a large and expanding market, however, we’ve seen quite a few trends starting to take shape in how institutions spend their marketing dollars. Here we’ve rounded up just a few of the emerging marketing trends in higher education.

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Everything You Need to Know About SEO in 2014

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Another year has come and gone, and with it, a bevy of search engine optimization industry developments. At Geary LSF, we pride ourselves on staying up-to-date on the very latest digital media trends, so our New Year’s resolution is to share that knowledge with you! What are the details of need-to-know SEO events from 2014? We’ve got you covered:

For a complete list of these important SEO developments in 2014, check out our infographic.

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Geary LSF Senior Social Media Strategist to Speak at American Marketing Association’s ‘Art of Marketing’ Conference

By | Owned Media, Press Releases | No Comments

San Diego’s premier marketing conference, The Art of Marketing, presented by the American Marketing Association (AMA) San Diego Chapter, is taking place Friday, January 16th, 2015. As a past AMA award-winning agency, Geary LSF is pleased to announce they will be represented at the conference by Senior Social Media Strategist, Toby Guillette. Mr. Guillette will be kicking off the day as a panelist in the first breakout session on the topic of social media strategy and engagement.

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Geary LSF Website

Geary LSF Launches New Mobile Responsive Agency Website

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Award winning digital marketing agency, Geary LSF, has designed and developed dozens of websites for companies large and small over the last 15 years. Turning the tables with their most recent project, Geary LSF is excited to announce the launch of their own mobile responsive agency website.

The project was executed using Geary LSF’s four-phase standard client approach. The iterative and collaborative technique ensured a superior product that put client education and experience at the top of the priority list.

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content just for seo

Are You Writing Content “Just for SEO”?

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“Yeah, those keywords have a lot of search volume, but we don’t want to write content just for SEO.” This is a common apprehension from some clients these days, now that the more literal interpretations of “content is king” are dying off and it’s really starting to sink in that the content on your website actually has to be meaningful beyond a robot recognizing keyword density in a slapdash pile of 300 – 500 words.

That said, some people have become over-cautious – paranoid even – about writing any content that serves a motive to rank in search results.

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