Paid Social Media

Top 4 Tips for Paid Social

By | Digital Marketing, Social Media | No Comments

Take our quick quiz!

Question: What do these things have in common?

  • computer + phone = iPhone
  • gas power + electric = Prius
  • road bike + mountain bike = commuter bike
  • tangerine + grapefruit = tangelo
  • chill + relax = chillax

Answer: They’re all hybrids. Hybrids combine the best parts of two things – electronics, fruit, words or something else — and make something innovative. Frequently, the new thing is more than the sum of its parts, offering power, functionality, or flavor that wasn’t possible before.

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Patience

How Quickly Does SEO Take Effect?

By | Earned Media | No Comments

One of the most common questions we get at Geary LSF about SEO is “How long does it take for SEO to work?”. It’s true, SEO is not a quick-fix marketing tactic. When considering adding Search Engine Optimization to your marketing mix, your expectations need to be aligned with the reality of the tactic. You won’t see results in a matter of hours or, likely, even a matter of days. Instead, SEO is a diligent, on-going process that gradually improves your site’s rankings over time. So, how quickly does SEO take effect?

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think-content

The Content Marketing Connection: How Content Marketing Fits Into Your SEO Strategy

By | Earned Media | No Comments

Modern consumers spend an enormous amount of time viewing content in a variety of digital formats, from articles, to videos, to infographics, to podcasts. Brands are constantly competing for consumer attention by creating content that addresses consumer interests and solves their problems, wherever the target audience lives online. The creation and promotion of unique content is also known as Content Marketing.

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megaphone

The Importance of Social Media Marketing

By | Social Media | No Comments

Earlier this month, we posted an article explaining the difference between Social Media and Social Media Marketing (check out that post here). However, one crucial component that we left out of that article was the ‘Why’. That’s where this article comes in. Why is a Social Media Marketing strategy a critical component of your marketing mix? Read on to find out.

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Social Media Poster

What is Social Media Marketing?

By | Social Media | No Comments

There’s a conversation about your brand happening and it’s taking place on social media. Are you participating? Are you even listening? It’s time to join in and engage these highly targeted and active audiences. However, many marketers are hesitant to dive head first into social media marketing because they’re still uncertain of the true benefit and, frankly, the difference between just having a social media presence and utilizing social media marketing.

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