google

How To Make Your Website More Visible To Google

By | Owned Media | No Comments

Search engines, and Google in particular, are the single greatest source of traffic for most websites. While there are many techniques for increasing search engine visibility, there are some basics that many sites simply don’t get right.

It’s All In The Code

Website development focuses much of its effort on how a site appears on a browser. But the appearance of your site is not important to Google — your code is. Using valid standard-based code greatly increases the basic visibility of a site to Google and other search engines in comparison with older development techniques.

Impact of SEO

Even more important than using good code is an effective Search Engine Optimization (SEO) strategy. Your site’s visibility depends on its ranking, which is determined by its authority, relevance, and accessibility.

Content is…you guessed it, king!

High-quality websites are ones that contain well-targeted, grammatically correct, unique content that offers genuine value to visitors and prospective customers. It is also critical that this high quality content is aligned with the core search terms that your audience uses to search for your company’s products and services. Finally, key elements of your site must be configured so that your customers can find your relevant content.

An SEO strategy that aligns your brand with good code, high quality content, and authoritative connections is the foundation for building organic traffic and increasing your visibility.

gearysite

4 Things Omni-Channel Marketers Need to Know about Google’s Mobile Update

By | Digital Marketing, Paid Media | No Comments

We heart our phones. We really do. Did you know that 60% of U.S. adults now choose smartphones and tablets over PCs to find information before they buy anything offline? With more people spending more time on their mobile devices, the pressure is on to make sure your website is mobile friendly. Mobile-responsive sites are those that “respond” to a user’s screen size. This means having a site that looks good no matter what kind of device someone is using – smartphone, tablet, laptop or desktop computer.

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Integrated-Marketing

Implementing an Omni-channel Marketing Strategy

By | Omni-channel Marketing | No Comments

The days of siloed marketing efforts in which campaigns are launched and measured on separate channels are no longer. These individual, one-off tactics can lead to inconsistency in brand messaging, unpredictable results and poorly spent marketing dollars. It’s time to start thinking about your brand, product, or service in the context of each customer’s digital engagement path. It’s time to start thinking omni-channel.

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horizon interactive logo

Geary LSF Wins Four Horizon Interactive Awards, Recognized As ‘Distinguished Agency’ in 2014 Competition

By | Press Releases | No Comments

Digital marketing agency, Geary LSF, is pleased to announce their recognition in the 2014 Horizon Interactive Awards competition. Receiving four awards in total, including a Gold Award for the design and development of the new BumbleBee.com, and a Gold Award for the new WD-40 Company website, Geary LSF is honored to be recognized for their creative work. Additionally, the agency took home a silver award in the Promotional Video category and silver in the Advertising – Integrated Campaign category, respectively.

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Local Search Measurement

How to Measure the Effectiveness of Local Search

By | Earned Media | No Comments

Would you ever launch a Paid Search campaign without tracking tags and success metrics in place? How about SEO? Display? Of course not, yet we continually see Local Search programs that have no tracking mechanisms in place. One of the challenges in measuring the effectiveness of Local Search is the local searchers tendency to convert offline. While we have some new and interesting approaches to address that problem, there are online metrics that offer immediate solutions as well.

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Premium Link Building

The Case For Premium Link Building

By | Earned Media | No Comments

There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the tactics that will work best for you depends on:

  1. What state your website is in
  2. Your current rankings
  3. Your overall authority
  4. Online market share
  5. Your competition

In this article, we’ll focus on just one of the many tactics you can choose to add to your Earned Media mix: Premium Link Building.

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website accessibility

Website Accessibility Best Practices

By | Owned Media | No Comments

Until fairly recently, accessing the web meant using a browser on a PC; a majority of consumers were using Internet Explorer on a Windows PC. But the growth of wireless access, mobile phones and other devices means the fastest growing sector for web access is on mobile devices. So now, with the changes to the way people live their lives and do business, how should your website be built to reflect the new way of life, and on what platform and for which devices should it be built?

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Website Before and After

Geary LSF Launches New Mobile-Responsive Website for Integrated Medical Data

By | Owned Media, Press Releases | No Comments

Continuing their trend of designing innovative and beautiful creative projects with a mobile-first mentality, digital marketing agency, Geary LSF, has announced their most recent client project launch, integratedmedicaldata.com. iMD was looking for an agency partner to execute a website redesign campaign that included rebranding of their outdated assets. Geary LSF’s award-winning creative team was tasked with developing a visual, strategic and innovative website, that included all Search Engine Optimization elements, to enhance the overall user experience. The agency took an iterative and collaborative approach to ensure a superior finished product that achieved the marketing goals of the client.

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