As we mentioned earlier this week in our ‘In Case You Missed It’ blog post, Geary LSF’s Sr. Social Media Strategist, Toby Guillette, was asked to be a speaker at the fourth annual American Marketing Association ‘Art of Marketing’ conference in San Diego.
Despite what you may think by looking at the photo above, this was not a panel about personal grooming and the art of exquisite facial hair (although these three gents indeed seem to be experts in that field as well).
Rather, the panel was a smorgasbord of social media strategy and client case studies for success. Toby, along with co-panelist Brian from Copper Blue Creative and moderator Frank from Elevator, enlightened the audience on the ever-changing social landscape and how they, as experts, stay ahead-of-the-curve.
The 3 key takeaways from the panel were:
- Potential of Brand Advocates – How a brand or company can engage with brand fans and tap into their enthusiasm and willingness to advocate for the brand through social media contests and influencer outreach
- Changing Social Landscape – Like it or not, we’re in an industry that moves quickly and without warning. Within just the past few years, social has become a game-changing channel for advertising and community engagement. When you ask the pros what’s next, the consensus seems to be around video so keep an eye out.
- Brand Consistency is Key – As the consumer path to purchase shifts and people have access to your brand across more channels and platforms than ever, it’s imperative that the brand experience, including voice & message, are consistent. The quickest way to lose a customer is by sending mixed messages.
With it being a new year, now is the perfect time to take a look at your social media efforts and evaluate where you excel and where there is room for improvement.
Have questions? Feel free to reach out for a Free Social Media audit and follow us @GearyLSF for marketing tips.