When it comes to digital media, there are three core pricing models that are the standard within the industry. Each one can affect your marketing budget and, more importantly, your marketing goals differently. These are CPM (Cost per thousand impressions), CPC (Cost Per Click), and CPA (Cost Per Acquisition).
When it comes to determining ad spend for your Paid Search campaigns, it’s easy because you can set a budget and adjust as needed, almost in real time, as you see the results roll in. But with Display Advertising, it’s a little more complicated.
We heart our phones. We really do. Did you know that 60% of U.S. adults now choose smartphones and tablets over PCs to find information before they buy anything offline? With more people spending more time on their mobile devices, the pressure is on to make sure your website is mobile friendly. Mobile-responsive sites are those that “respond” to a user’s screen size. This means having a site that looks good no matter what kind of device someone is using – smartphone, tablet, laptop or desktop computer.
The days of siloed marketing efforts in which campaigns are launched and measured on separate channels are no longer. These individual, one-off tactics can lead to inconsistency in brand messaging, unpredictable results and poorly spent marketing dollars. It’s time to start thinking about your brand, product, or service in the context of each customer’s digital engagement path. It’s time to start thinking omni-channel.
Geary LSF, the digital agency that creates custom omni-channel marketing strategies for its clients, has announced today the key hire of Bob Yakominich as Executive Vice President, Sales & Marketing.
Digital marketing agency, Geary LSF, is pleased to announce their recognition in the 2014 Horizon Interactive Awards competition. Receiving four awards in total, including a Gold Award for the design and development of the new BumbleBee.com, and a Gold Award for the new WD-40 Company website, Geary LSF is honored to be recognized for their creative work. Additionally, the agency took home a silver award in the Promotional Video category and silver in the Advertising – Integrated Campaign category, respectively.
Would you ever launch a Paid Search campaign without tracking tags and success metrics in place? How about SEO? Display? Of course not, yet we continually see Local Search programs that have no tracking mechanisms in place. One of the challenges in measuring the effectiveness of Local Search is the local searchers tendency to convert offline. While we have some new and interesting approaches to address that problem, there are online metrics that offer immediate solutions as well.
There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the tactics that will work best for you depends on:
- What state your website is in
- Your current rankings
- Your overall authority
- Online market share
- Your competition
In this article, we’ll focus on just one of the many tactics you can choose to add to your Earned Media mix: Premium Link Building.