McDonald's, one of the largest fast food chains in the world, engaged Geary LSF to help launch a new line of premium burgers. With ten days to go, Geary LSF created a promotional website and developed an aggressive online marketing campaign for one of the most successful product launches in McDonald's history. In the first month, 59,000 visitors came to the website, 18% over goal. Site visitors downloaded 29,000 coupons, 625% over goal. By month two, the website had received 120,000 visits and 56,000 coupon downloads.
University of Phoenix, offering on-campus and online degree programs to help students balance busy lives, sought to raise student inquiries without increasing marketing spend. After a thorough analysis of the university's website design and content, ad messaging, and visitor conversion data, Geary LSF implemented a redesigned web presence that boosted lead generation and conversions. Within two months, the new site generated 80 additional leads from the same amount of traffic. Within three months, conversions increased by 37% and lead generation increased by 57%.
French multi-media news website LeParisien.fr leveraged Facebook to drive qualified traffic, increase readership, and boost fans. Geary LSF's integrated campaign used marketplace ads, social plugins, sponsored stories, and Facebook Premium ads to generate buzz and drive awareness and engagement. Within three months, website traffic had increased by 340%. Each social plugin action resulted in nine visits to the company's Facebook page, and LeParisien's total number of fans reached 500,000.
Bumble Bee Foods "BeeWell for Life" social media campaign targeted brand advocates and built relationships with influences to generate organic buzz, positive sentiment, and engagement. Geary LSF's press kit outreach achieved a 64% response rate with an estimated reach of 92,818. Blogger outreach produced a 50% response rate with an estimated total reach of 56,208. Overall, the social fan base increased by 15% with an 8% increase in Twitter followers.
Gourmet grocer Di Bruno Bros.' social media campaign amplified the brand's commitment to its customers by showcasing rich, engaging content. Building on the success of its Facebook and Twitter accounts, Geary LSF launched a YouTube channel re-purposing the company's digital video assets including interviews, tasting events, and behind-the-scenes stories. The Di Bruno Bros. channel houses 19 videos that have had close to 10,000 views in a 14-month span.
Industry leader System Pavers has become nationally recognized in the outdoor lifestyle industry and needed a renovated website to keep pace with its rising profile. Geary LSF redesigned the company's website and developed an integrated Paid Search and Search Engine Optimization campaign to increase qualified traffic and leads. Over 18 months, the campaign boosted visitor growth by 38% and lead growth by 68%. Overall, site leads increased by 88%, organic search leads increased by 233%, and cost per lead decreased by 476% over goal.
SitBetter.com, a high quality office seating supplier, wanted to increase online visibility and sales but competes against big box retailers with multi-million dollar ad budgets. Geary LSF implemented a sophisticated SEO campaign that used a "long tail" keyword strategy to dominate the search results. In the first nine months, SitBetter's organic rankings rose from 8th place to the 1st position. Website visits grew from a few dozen per month to several hundred per month, a 252% increase, and sales increased by 858%.