Engage Digital

Google-Shopping-Campaigns Article by: Samantha McCloskey
July 2014

Making the Most of Google’s New Shopping Campaigns

  When Product Listing Ads were originally introduced, they opened up a new world to advertisers. Search Engine ads became enhanced with price points and product images.  Users searching for sundresses were able to browse image results instead of relying solely on the text of ads.  Google has recently introduced Shopping Campaigns as a simplified

logo Article by: Daniel Laury
June 2014

How to Detect a Google Penalty

The tools and techniques of Search Engine Optimization are continually evolving and it’s a challenge to stay up-to-the-minute. With its recent major updates — and numerous minor ones — Google has drawn a hard line in the sand regarding SEO tactics. These updates have affected some websites positively and left others facing stiff penalties.  

Marketing Without Words Article by: Rebecca Wetherbee
June 2014

Marketing Without Words – Best Practices for Image Creation on the Social Web

Everyone can see that the web is a highly visual space. This is for a good reason — not only do images appeal to people aesthetically, but they capture attention significantly faster than text content. In fact, a recent study discovered that the human brain can process an image in as little as 13 milliseconds.

review extension Article by: Geary LSF Admin
June 2014

Review Extensions: Nothing Wrong With A Little Bragging

Google released a new ad extension that allows you to share your rave reviews from credible third party sources. Geary LSF’s Paid Media team dives into the Do’s and Don’ts here. Read More…

bing Article by: Geary LSF Admin
June 2014

Bing Ads: Enhanced

Microsoft recently announced that Bing Ads would follow suite with Google’s move to Enhanced Campaigns. What does this mean for you? Find out as Geary LSF’s Paid Media team dives into the changes. Read More…

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