Engage Digital

Wormhole space Article by: Geary LSF Admin
December 2014

How Paid, Owned and Earned Media Work Together

Digital marketing is at a new frontier. The days of siloed marketing efforts are in decline. Consumers today are using multiple channels (and screens) to shop, play, and plan. Creating the right strategic mix of paid, owned, and earned media is essential. Read More…

local search Article by: Dan Stiehr
December 2014

As the Carousel Rotates Out, What Is Next for Local Search?

Last summer, we all wondered what the introduction of Google’s Local Carousel might mean for local search results. In reality, we never saw the Carousel roll out to enough industries to truly measure any of these predictions and now it seems to be on it’s way out. Read More…

holiday shopping tips Article by: Katie Colleton
November 2014

5 Steps For a Successful Holiday Season

The most successful marketers this holiday season will be those who integrate the right channels to engage users with a consistent message while making consumers’ experience appear seamless. To help you do just that this holiday season, we’ve compiled 5 tips. Read More…

OmniChannel_Marketing Article by: Geary LSF Admin
November 2014

Why You Should Go Omni-Channel in 2015

What do Target, Nordstrom, Sephora, Starbucks, Chipotle, and Crate & Barrel have in common? These brands are tackling omni-channel marketing head on — winning customers and edging out their competitors in the process. Omni-channel marketing has become the next frontier for marketers in all industries. Read More…

Google-Shopping-Campaigns Article by: Katie Colleton
October 2014

Advent-ageous – The Biggest Days For Shopping From Google

Whether it’s shopping online, in stores or on mobile devices, Google provides a window into the biggest dates last holiday season. Read More…

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