Executive Team

Daniel Laury is an innovator and early champion of performance oriented digital marketing. His drive, foresight, and expertise in marketing, technology and international finance has led to a career of successful start-ups and thought leadership in the digital marketing arena.

An internet pioneer, Daniel co-founded LuckySurf.com, which became the seventeenth most visited site in the world in December 2000. In 2005, he founded LSF Interactive, an agency that became one of the largest global digital marketing agencies. In 2007 and 2010 LSF Interactive was recognized as one of Inc. Magazine's fastest-growing private companies in America.

In 2012, LSF Interactive merged with Geary Group to form
Geary LSF Group, one of the world's leading independent
digital marketing companies, with a roster of brands across
the U.S. and Europe. That same year Advertising Age
ranked Geary LSF as a Top 25 search marketing agency
in the U.S.

Daniel's career includes service as a naval officer;
as a member of the Investment Committee of
Dassault Development; as CEO of Probag SA,
an airport equipment company; and as manager
with the prestigious Wall Street bank
Brown Brothers Harriman & Co. He holds
a law degree and an MBA from top French business
school ESSEC and is Co-Chair
of SEMPO San Francisco.

With over twenty years of Yellow Pages and interactive agency experience, Gregg Stewart is a SoLoMo expert and a digital advertising thought leader. Gregg's successful career in interactive advertising and local search has been dedicated to the ongoing development of digital solutions for his clients' online marketing campaigns.

Gregg's career includes his tenure as President of 15miles, a leader in local, mobile and social media marketing solutions for national and regional advertisers. Before launching 15miles, Gregg was
Senior Vice President Interactive at TMP Directional Marketing (TMPDM)
where he successfully managed the Yellow Pages,
Interactive and Local Search programs for his clients
and developed TMPDM's integrated media solutions.

He also served as Senior Vice President of Channel
Management and Marketing at Fathom Online, a search
engine marketing firm; Executive Vice President of
Wahlstrom Group; and President of Wahlstrom Interactive,
a division of Interpublic Group. He is a regular columnist
for ClickZ, the vertical expert on Local Search
for SearchEngineWatch.com, and has served on
the Search Engine Strategies advisory board.

Paris-based Jacques Herail has an impressive track record as a senior finance and operations executive, and the air miles to prove it. After graduating from top French business school ESSEC, Jacques started his career at Arthur Andersen. Prior to joining LSF Interactive, Jacques spent over twenty years as CFO Worldwide and Senior Executive Vice President of advertising giant Havas, shaping it from the ground up to become the fifth largest advertising company in the world with more than 15,000 employees. On weekends, Jacques can be found taking care of his five grandchildren, a task that he says makes running global financial operations look easy.

Paul has over thirty years of financial leadership experience including the last sixteen as CFO for several high growth businesses. Paul's expertise includes M&A integration, cash management, financial planning and analysis, strategic planning, fund raising, risk management and HR supervision. He has led financial operations in a wide range of businesses including the solar energy, information technology, telecommunications and wireless industries.

Prior to joining Geary LSF, Paul served as Chief Financial
Officer of public entities as well as private
venture and private equity backed companies and as a member
of the Board of Directors of a technology-based public
company. Growth in all of these businesses was achieved
through organic and extensive M&A activity, both in the
United States and internationally.

Cary Johnson has a successful sixteen-year history of surpassing sales goals, developing new business relationships and building sales teams for Internet companies selling online marketing services. As Co-Founder and Vice President of eVisibility, Cary helped build the start-up into one of the top search agencies in the country, prior to its acquisition by LSF Interactive in 2010. Cary has built relationships with brands such as NETGEAR, Univision, McDonald's, Laureate Education, Allen Bros, and Pala Casino.

In addition to the revenue he and his team have helped generate,
he is also considered the "VP of Fun" because of the company
culture he has helped create. Cary received his Marketing
Degree from California Polytechnic University where
he played soccer on scholarship. He also received
a Master's of Science in Internet Marketing from
Full Sail University.

Paris-based Maxime Sarrade has run our European offices since 2000, serving major brands in the travel, media, consumer goods and services verticals, including Bouygues Telecom, Club Med, Le Monde, Le Parisien, Les Echos and numerous others. With significant business and operations expertise, Maxime was instrumental in growing the Paris office operations into one of the top five remaining independent local digital marketing companies.

Prior to joining Geary LSF, Maxime served as
Managing Director of Probag SA, an airport
equipment manufacturing and service company.

His early experience included product
management of aerospace machine tools
serving companies such as Boeing,
Canadair and Airbus Industries.

Maxime holds an engineering degree from
the Ecole Nationale Superieure d'Hydraulique
et de Mecanique in Grenoble, France,
and an MBA from Aix En Provence
University, France.

With seventeen years of web development and digital marketing experience, John McKusick is an interactive expert and pioneer. His love for the digital medium stems from a passion for improved business results by enhancing people's experiences online. An industry veteran, John's work in creative, technology, and search marketing has been recognized with over twenty awards and Technology Executive of the Year. As a co-founder of the Geary Group, John sits on the board of Directors of Geary LSF, Inc.

John has led digital and mobile focused projects for clients
such as General Mills, Verizon, University of Phoenix,
Harrah's Entertainment, Toshiba, Kyocera, among others.
Attending both Point Loma University and the Advertising
Arts College in San Diego, he serves as a board member
of the American Institute of Graphic Arts (AIGA)
and American Advertising Federation (AAF).

Steve Haar has a unique combination of creative and tactical experience that includes more than twenty years of online and offline marketing experience in brand advertising as well as local and direct marketing. He has engineered projects ranging from broadcast, out-of-home (outdoor) and print advertising to Display, Search and mobile marketing.

Steve's tenure in interactive advertising began in 1994 with Monster Worldwide, and he has worked for both agencies and advertisers, including Leo Burnett, Starcom and Leapfrog Online.
As an advertiser, Steve was instrumental in directing
a $50-million interactive media budget and was
responsible for overseeing business analytics.
He also developed media partnerships and led teams
of creative, research and interactive marketing
professionals to execute tools and strategies for
customer acquisition.

Tom Tople dedicates his significant operations and finance expertise to ensuring that Geary LSF works efficiently and profitably. As EVP Operations, U.S., Tom plans and organizes all aspects of the company's US operational policies, objectives and initiatives.

Prior to joining Geary LSF, Tom served as Chief Operating Officer of eVisibility, San Diego-based leader in Search Engine Optimization (SEO), prior to its acquisition by LSF Interactive in 2010.
Tom's operational mission includes a laser focus on
maximizing how easy the company is to work with and how
efficient the team is in accomplishing our clients' goals.
Tom works out of our San Diego office and oversees
operations at our offices in San Francisco, Chicago
and Philadelphia.

Liz Serafin is an advertising agency veteran with over 15 years of experience. She has been working in the digital marketing space since 2000. Her previous roles have included account management, product development, sales support, and SEO management. Since 2006, she has been focused specifically on paid search and display media. Liz received her Bachelor of Science degree in Advertising from the University of Illinois.

During her career, Liz has successful deployed and managed both large
scale and locally focused media programs that span various
industries including employment, telecommunications,
home services,finance and insurance, moving and storage,
and ecommerce. Liz joined Geary LSF in June 2011,
and currently oversees the agency’s media team.
In her role, she drives media strategy for top tier agency
clients, and works on ongoing development
of paid media products for the agency.
She is based in Chicago.